Business and Justice

The Mindset Perspective Advocacy – Customer Advocacy is a new buzzword now a few days, and the company’s top management might be tempted to try this new theory. But I want to discuss about one of the factors that will affect the successful roll out of the program, which is the mindset of those involved that can be stakeholders or the upper-level management or regular employees of the company.

When the company applies for customer roll-out of advocacy, most negativity comes from the employee’s own mindset. Because this program is all better services to customers. Usually the Customer Advocacy Team will be built from managers from various departments who will have their primary responsibility is different from the program. People will treat it only as a secondary activity. These managers will be a great excuse if you roll out will be left behind in time. There must be a constant motivation for the team to see that purpose in the proper perspective.

Let’s look at another group of people, top management should be closely associated with this program. Now here is the mindset of employees who are often plagued with egos and they will suspend all initiatives if they are not involved in key activities of the program, there must be continual efforts to alert top management that the program is not indebted to their egos.

The last in customer mindset is the problem itself. Sometimes the customer mindset is conditioned such that they would not be responsive to the company’s customer advocacy initiatives. This problem can only be solved by the time when the company showed better customer service constantly and advocacy initiatives.

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