Business and Justice

Presentation. From financial to help eliminate the resistance that exists at the numbers of people in charge of marketing. This will avoid misunderstandings that generate mistrust in two areas of vital importance for organizations. The financial area needs to understand marketing. The marketing department of finance and must learn not to avoid or escape the numbers.

Develop a system of metrics to the marketing department can clarify some of the key issues for organizations. Is it profitable to our portfolio? And the customers? How profitable is our effort in advertising and promotion? Can we measure what can not be measured? Should we measure it?

Objective. The aim of this seminar is to show the financial and marketing can be generated from metric to facilitate the management of this area. We need to measure to understand and convey. A crisis environment requires the development of measurements beyond the purely financial.

To whom it may concern. This seminar seeks to create an atmosphere of cooperation and understanding being the finance and marketing. The seminar is aimed at those with direct responsibility for strategy and marketing efficiency of the organization. It is intended both for people who do their work in the area of marketing to people in the financial area.

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