Business and Justice

We all spent some time a friend or acquaintance told us he had an idea of business with which he was going to save forever. Or not?

Most schools and courses for entrepreneurs root up with “the idea.” It seems that a good idea of business, original or innovative, you can ensure that your business thrive. Some even say that the ideas are worth gold.

And yet, when seen against the privileged place given to innovation in ideas with the reality of those who do good business, the result is that the idea is a resource overrated.

Most people who undertake new businesses and succeed with them does not necessarily invent anything new but repeat one that worked but differ in the way it is carried out.

That is, to put it more “marketers” that no matter the “what” of the idea, but the “how.”

Fernando Trias de Bes , in his ” Black Book of Entrepreneurship, “says:” more worth a mediocre idea brilliantly implemented that a brilliant idea poorly implemented “and add” for every entrepreneur who triumphed thanks to the happy idea find twenty who succeed with the form of an idea that half and half.

Creativity in the implementation, rather than during pregnancy and perseverance in the continuity of the idea, are two conditions that can not be ignored and they are infinitely more effective than “saving idea.”

For more than friends insist on their great ideas , the attitude of the entrepreneur is to always consider that the true value of an idea is one’s ability to stop being idea.

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